Frequency was emerging as the preeminent NYC breathwork community, until COVID safety protocols forced the company to close down its physical space — the transformative power of breathwork translates differently in a digital space.
Humans come to breathwork for a variety of hopes and goals — everything from physical pain to anxiety and depression. I&CO identified ways to get new users to relevant and impactful content swiftly.
A fully dynamic site that connects live and
on-demand content to users through various personalized journeys to conversion – leading to a future-proof product to build Frequency’s growing community and corporate ventures.
We created a brand identity system that matches the magical and scientific essence on which Frequency was founded. Human-centered art direction and abstract expression shine a light
on the personal and organic nature of healing with breathwork.