Sanitizer from MEIRI
CLIENT
Meiri Shurui
Expanding from Sake to Sanitizer
Expanding from a local brewing company to a comprehensive alcohol company in supporting of a changing world. Meiri Shurui, a long-established company in Ibaraki Prefecture, decided to enter the public health business with a social mission.
Helping everyone stay safe
To establish its place in the disinfectant market, Meiri needed to distingush itself from its competitors. As a latecomer to the space, a design that would embody their post-COVID strategy was required.
PRACTICAL FUTURE
Meiri will apply its 160 years of history and experience in the alcohol industry to create new businesses that will become the infrastructure of society.
New role in this pandemic
When disinfectant products disappeared off store shelves in the spring of 2020, Meiri began developing a disinfectant solution to alleviate the shortage.
Company origins
Meiri Shurui was founded with the philosophy to brighten and enrich people's lives and contribute to local communities through the provision of alcohol products. The MEIRI brand was born out of that mission.
Making good hygiene more accessible
Developed as a quasi-drug, yet affordable. The bottle's universal design blends in with various aspects of daily life and represents the company's philosophy that supports people's interaction with each other.
OUTCOME
150L
Total amount of sanitizing alcohol donated to municipalities, elementary schools, and junior high schools during the disinfectant shortages
10+
Number of municipalities that have listed Meiri as the primary disinfectant supplier in their new disaster prevention agreements during the first three months of the product's launch
Our Role
Strategy
- Primary Research
- Customer Insights
- Workshops
- Go-to-Market Strategy
Brand
- Brand Positioning
- Naming
- Brand Identity
- Tone of Voice
Incubation
- New Business Development Support
