StyleHint
Client
Fast Retailing
Inventing a new style search engine from the ground up
There is Google for searching information, Amazon for products, but there is no one place to turn to for fashion. Shouldn’t there be a destination to search for style and fashion inspirations?
With an array of brands from UNIQLO and GU to Theory and Helmut Lang, Fast Retailing is uniquely situated to become an online shoppers' discovery destination.
Practical Future
StyleHint: Your Style Search Engine. A style discovery app that helps you find new items you’ll love and fresh ways to style items you already own.
Camera as a discovery tool
Point the camera to a product you already own and StyleHint can suggest different ways to style it.
Bringing inspiration and commerce together
With StyleHint, we combined the ease and inspiration people find on Instagram and Pinterest with a simple and intuitive commerce experience.
Next-gen retail: StyleHint Harajuku
How can we integrate digital into the physical retail space in a meaningful way? Meet StyleHint Harajuku, a new kind of retail experience in the heart of Tokyo.
“The Style Library of the Future”
240 tablet displays fill an entire wall of the store, displaying styling ideas submitted by users.
765
UNIQLO stores in Japan to adopt StyleHint as part of their strategy
7
Markets where StyleHint will be rolled out
Our Role
Strategy
- Primary Research
- Customer Insights
- Workshops
- Product Strategy
- Retail & Customer Experience
- Go-to-Market Strategy
Digital Product
- Product Design
- User Experience Design
- Interface Design
- Customer Journeys
- Service Design
- Prototyping
Brand
- Naming
- Brand & Identity Design
- Messaging & Content Strategy
Incubation
- Corporate Product Incubation
- Ideation Workshops & Sprints
