Fast Retailing

Inventing a new style search engine from the ground up

There is Google for searching information, Amazon for products, but there is no one place to turn to for fashion. Shouldn’t there be a destination to search for style and fashion inspirations?

StyleHint interface on a smartphone
Fashionable woman walking behind a camera / search logo

With an array of brands from UNIQLO and GU to Theory and Helmut Lang, Fast Retailing is uniquely situated to become an online shoppers' discovery destination.

Practical Future

StyleHint: Your Style Search Engine. A style discovery app that helps you find new items you’ll love and fresh ways to style items you already own.

three smartphone screenshots showing how image search works in StyleHint

Camera as a discovery tool

Point the camera to a product you already own and StyleHint can suggest different ways to style it.

two screenshots of the StyleHint user interface

Bringing inspiration and commerce together

With StyleHint, we combined the ease and inspiration people find on Instagram and Pinterest with a simple and intuitive commerce experience.

the StyleHint App icon and the StyleHint Harajuku store installation

Next-gen retail: StyleHint Harajuku

How can we integrate digital into the physical retail space in a meaningful way? Meet StyleHint Harajuku, a new kind of retail experience in the heart of Tokyo.

“The Style Library of the Future”

240 tablet displays fill an entire wall of the store, displaying styling ideas submitted by users.


UNIQLO stores in Japan to adopt StyleHint as part of their strategy


Markets where StyleHint will be rolled out

Our Role


  • Primary Research
  • Customer Insights
  • Workshops
  • Product Strategy
  • Retail & Customer Experience
  • Go-to-Market Strategy

Digital Product

  • Product Design
  • User Experience Design
  • Interface Design
  • Customer Journeys
  • Service Design
  • Prototyping


  • Naming
  • Brand & Identity Design
  • Messaging & Content Strategy


  • Corporate Product Incubation
  • Ideation Workshops & Sprints

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