Born with a commitment to solve social issues, IXI struggled to communicate its brand story. To inspire potential talent, a compelling story was imperative. I&CO worked with IXI to organize information within the company and develop a communication strategy to allow consistent communications across various touch points.
IXI’s business activities, brand message, and corporate culture were highlighted to formulate a powerful core brand concept. This brand concept was further broken down into brand statements to serve key messaging pillars.
A story that tells about IXI’s business activities, brand message, and corporate culture for a uniform perception to all
Guidelines and communication assets that incorporate IXI’s newly developed brand identity, applicable both internally and externally.
Slides introducing IXI’s business, corporate culture, and hiring information. In addition to slides, potential hires have access to online articles that provide insight into IXI’s culture.