Woven City was announced in January 2020. I&CO built the purpose, vision and mission that united the aspirations of various stakeholders. The organization's raison d'etre and vision were written out in Japanese and English.
Interviews with each product owner, including the management team, were the base of this exercise. By interviewing various stakeholders, the elements were solidified in addition to the initiatives and cultures the Woven City team had built.
In order to make it easier to understand the roles of purpose (reason of being), vision (north star) and mission (how to get there), it has been illustrated and visualized, to be promoted at different opportunities within the company.
We redesigned the website based on the new Purpose, Vision and Mission. The new design enables a simple and easy way to understand what Woven City is and what it stands for.