LEXUS wanted to reimagine their consumers' experience on their website during the launch of the new NX. We helped create a digital experience that matched Lexus's elegant and ergonomic style.
UX design was required to capture the design, drive, functionality, and brand value of a luxury car on a small screen.
A digital experience that is as comfortable to operate and inspiring as driving a LEXUS car.
To design a structure that made it easier for users to compare a variety of detailed car model information, we prioritized posted information and the navigation layout based on data.
Our priority was to convey the best of the product itself in terms of design, driving dynamics, functionality, and technology. We achieved this with the use of impressive visual design and smooth website animation techniques.
Created design components that will grow with the brand. Achieved a consistent brand appearance, even if the design team involved changes.
Increased site traffic and transitions to car model information (figures not disclosed)
Increases including a growing number of customers requesting budget estimates (figures not disclosed)