Panasonic Connect Co., Ltd.
Panasonic Connect began operating in April 2022, following the Panasonic Group's transition to a holding company structure. We were tasked to develop a unified company purpose and overarching branding policy that would resonate with all stakeholders - customers, business partners, employees, and local communities.
Panasonic Connect is a company with a wide range of businesses, including supply chain, public services, lifestyle infrastructure, and entertainment. We have developed a purpose to unite the aspirations of domestic and international stakeholders.
The VI conveys the values and aspirations of Panasonic Connect - to be a company that contributes to society by connecting people, products, and technology. The linked CO design visually illustrates the company's intention of developing its business "together", and "connected" with consumers and society.
*Corporate identity defined in video to the right.
This video illustrates the future that Panasonic Connect envisions. The fusion of people, AI, and technology bringing innovation to fulfill people's wishes lie at the heart of the company purpose.
A series of videos featuring "people" working on the frontlines of Panasonic Connect's services along with examples of the innovations to their frontline process.
Percentage of people advocating the company purpose and purpose video
Number of views on the "Let's Make it Come True" purpose video on YouTube